“Players Are Happy” With Annualised Assassin’s Creed
Uhm…not really. Sure people are still buying it and many seem to be loving it but annualising a franchise such as Assassin’s creed is the fastest way to run it int the ground. Perhaps Ubisoft is onto something with changing things up each year and drifting progressively further away from the series’ roots. I’m no advocate for it but maybe this will ensure some sort of sustained longevity, for now at least.
My biggest problem is that with annualising a franchise comes the issue of quality. Can you keep quality up? It may be easier for CoD with studios alternating each year and not having to perhaps work as hard since it’s a linear experience but AC games are expansive open-world affairs.
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Ubisoft Montreal CEO Yannis Mallet told Eurogamer that the publisher developer will continue to produce AC games on an annual basis as long as fans want it.
“The players will tell us,” Mallat said in response to concerns the fanbase is tiring of the series. “Right now there are more and more coming into the franchise, so I don’t see that day.”
He said that demand is actually increasing. “People expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.”
Questioned about whether the series will become stagnant and run out of ideas, Mallet cited the approach of multiple teams working on different AC titles as the main method of prevention. “The team that has delivered Assassin’s Creed 3, they’re not working on Black Flag. They’re resting. They are refreshing their minds and then working on something else that is not announced.”
So they’re implementing the CoD approach? Well, that’ll work out well. My opinion is that this is an unnecessary way to turn a great franchise into an annual cash cow.
At present, Assassin’s creed IV: Black Flag is in development so we’ll have to see whether the series still has some fresh ideas. This one has pirates in it so that’s certainly different.