Microsoft Apologise For Comments Made About “Always-Online” Consoles
Last week Friday the internet was on fire about comments made but Microsoft Studios Director Adam Orth concerning always-online consoles. “Deal with it”, that was basically what Mr Orth was telling consumers, claiming that he didn’t understand why so many consumers were against it. When given legitimate examples, Orth’s comments took a nasty turn, with the director eventually becoming involved in a heated debate with consumers over social media. It was embarrassing for Orth, but even more embarrassing for the company he works for.
And now Microsoft is apologising to anyone who was offended by Orth’s remarks. In a statement published to the blog of Xbox official Larry “Major Nelson” Hryb, Microsoft had this to say:
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“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.”
Notice how they tip=toe around the real issue at hand. In their apology Microsoft neither confirms nor denies whether or not Orth’s claims were true, which is expected as I doubt the company would want something like that revealed in this manner.
Regardless, Orth was most certainly out of line when it comes to his approach on how one should “express their opinion” on social media, especially for someone with his position within Microsoft. However it will be interesting to see what people say when Microsoft finally unveils their new console. Should always-online be a feature that the next Xbox has, the next-gen race might very well already be over.