FIFA 14 Foolishly Targets CoD Crowd
You know what really gets my proverbial goat? Halo. Apart from that, I also get really annoyed when developers make proclamations that they think are bold and brave but the rest of the world knows to be plain idiotic.
Take for example, FIFA 14 produceer Sebastian Enrique, who has predicted that their upcoming football title will outsell FIFA 13’s 12 million units by targeting the Call of Duty audience.
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“We have a very strong feature set so I am very confident that we can do better in terms of sales and numbers than FIFA 13,” he said. I mean, I’m all for confidence in your brand and you cannot successfully market a product with negativity so fair play to you for overwhelming positivity, but let’s be realistic for a moment, please?
FIFA 14 does face the very real challenge of an upcoming PES title powered by the Fox Engine, courtesy Kojima Productions, but Enrique seems up to it. Why, you might ask, is he so adamant that the game will be a success?
“I respect Konami a lot and they produce good games. A lot of people have played their games for ages. I think having competition is a good thing but we don’t consider competition to just be Pro Evolution Soccer. Call of Duty is also competition.”
I’ll give you all a moment to stop laughing…
“People that are playing Call of Duty are not playing FIFA. We want them to play FIFA and we achieve that by creating the best possible game that we can create. That’s what we focus on.”
Dude, that’s like going into a lesbian bar and hoping you can turn one straight just because you’ve had a shave and tweezed your eyebrows.
Seriously, what is with every publisher and their fervent desire to cut into the Call of Duty crowd? We get it. It’s a huge market and Activision really does not deserve the money. And targeting them with other popular titles is actually a smart idea, but maybe people play Call of Duty because they want to shoot at things that aren’t goals? Most likely if someone is heavy into Call of Duty, they don’t even have goals… what, too far?
While I’m sure that FIFA 14 will be a stellar offering that sells amazingly well and makes EA tonnes of profit, as always, I really, really can’t help but feel that targeting the Call of Duty crowd is a bad idea. They’re not playing Call of Duty with a secret desire to play football… or maybe I’m wrong and there’s a secret echelon of FIFA-crazed fans, stuck in their Call of Duty rut. By all means, let us know if you exist, closet FIFA fans who only play CoD.