Just How Much Did BioShock: Infinite Cost?
It’s no secret to the world that BioShock: Infinite has been a long, long time in the making. With the game originally slated to release ages ago, it was delayed and delayed and delayed again to the point that with the game already gone gold, review copies already issued and the world’s retailers currently receiving stock of the game, there are still some fans who are anxiously clenching their butt-cheeks in fear of yet another delay which prolongs the arrival of what is fast becoming gaming’s holy grail.
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Now as any self-respecting student of information systems and business analysis will tell you, the longer a project takes to complete, the more are the costs involved. As it stands, 2K Games has invested a lot of money into BioShock: Infinite because make no mistake, what Irrational Games are doing with it is nothing short of industry-leading. At least that’s what we’ve all been led to believe. And with such high production values, to be delayed this much will always incur a certain cost.
This then lends some truth to the rumours that the game cost about $200 million to make.
Let us take a moment to break that down.
$100 million for development. $100 million for marketing. That’s $200 million to create BioShock: Infinite.
If I may effect a very obvious pun, are those costs a little sky high?
To put this into perspective, Avatar cost around $300 million in total to make. In gaming, we have Modern Warfare 2, which cost around $250 million.
Each of those raked in revenues reaching and surpassing $1 billion. Now I’m not entirely unsure that BioShock: Infinite might sell well in and of itself, but that is still a huuuuuuuge investment into a game. Tells quite the story of the stakes involved, in high-level, triple-A game production.
But Ken Levine is having none of it. According to him, these are just rumours, or at least that is the impression he gave in a tweet recently where he effectively denied the claims which were published by the New York Times.
Here’s the tweet:
200 million for Infinite? Did someone send some checks to the wrong address? #unnamedanalyst
— Ken Levine (@IGLevine) March 22, 2013
Fair enough, Mister Levine, but you know what? Given that you guys have released fifty thousand trailers for Infinite, and all the building-sized pictures I have been seeing for the game, I can fully believe that it cost that much for marketing. So deny it if you want to, we have nothing but respect for what you’re doing with Infinite and you know you’re going to make many, many millions.
Just don’t let us down when the game releases next week, alright? Cool.