EA Executive Clarifies: “Not All” Future Games Will Have Microtransactions
EA chief financial officer Blake Jorgensen has stepped up to clarify comments he made recently about the publisher’s microtransactions model. He said, and I quote: “We are building into all of our games the ability to pay for things along the way.” Hard to misinterpret that right?
Well, speaking today at the Wedbush Technology Conference (reported by Polygon) Jorgensen said:
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“I made a statement along the lines of ‘We’ll have microtransactions in our games’ and the community read that to mean all our games, and that’s really not true. All of our mobile games will have microtransactions in them, because almost all of them are going to a world where they are play for free.”
But what about non-mobile games? Jorgensen went on to say that the publisher is looking at ways in which it can offer extensions to its products through additional transactions. So like DLC or microtransactions? According to Jorgensen, they’re looking at things more like Battlefield Premium, which has around three million subscribers, and he used it as an example.
“It allows someone to take a game that maybe they played for 1,000 hours and play it for 2,000 hours,” he said. “We are very conscious that we don’t want to make consumers feel like they’re not getting value. We want to make sure consumers are getting value.”
Jorgensen’s comments didn’t go down well with a lot of gamers and for very good reason, so at the risk of sounding like a skeptic, I guess this is just putting out fires then isn’t it?