Activision Believes Black Ops II Could Be Biggest-Selling Video Game Ever
According to Activision’s Eric Hirshberg, Call of Duty: Black Ops II has what it takes to become the biggest-selling videogame in history. Quite ambitious, but this series has earned that.
Hirshberg dropped this bomb during Activision’s Q3 financial results, and he also revealed that consumer awareness of the game is at an all-time high.
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“Developed by our team at Treyarch, the game has the potential to be [the] biggest selling game of all time, to passing Call of Duty: Black Ops,” he said.
“And the buzz to date has been tremendous. YouTube views are nearly double those for Modern Warfare 3, Facebook engagement is up more than 150 per cent and the Black Ops 2 multiplayer reveal from GamesCom became the largest live stream event in Xbox Live’s history.”
“And the Nielsen’s first choice survey, which measures both unaided awareness and purchase intent, Call of Duty: Black Ops 2 tops the list and is at an all-time high for the franchise.”
We all know that Call of Duty has been smashing sales records for three years now, and early signs of Black Ops II’s success is promising as its pre-order count is eclipsing that of Modern Warfare 3.
“Looking to the launch, we’re working incredibly hard with all of our partners around the world to make Call of Duty the biggest entertainment launch of all time for the fourth consecutive year.
“Pre-orders for Black Ops 2 continued to track ahead of Modern Warfare 3, which is no small feat given that MW3’s was the most successful pre-order program of all time.”
“There are always risks when trying to grow a brand that is already performing at record-setting levels. So while we’re optimistic, we’re still planning prudently. We look forward to sharing details about our successes with you over the weeks ahead.”
Be sure to read our preview of the game to get hyped as we close in on the release.
Call of Duty: Black Ops II will be out on November 13.